How Print Materials and Brochures Can Help You Stand Out in Your Job Search


Are you currently looking for a new job? One of the most difficult parts of finding a new role is being able to stand out from all the other job seekers that are doing it too. Everyone is emailing a CV and writing a cover letter about their relevant skills and experience, so what can you do differently?

Using materials like printed brochures and professional business cards is an excellent way to showcase yourself and stand out from your competition. Here’s how to get yourself noticed.

A portfolio with a difference

If you work in a creative field or deal with projects, showcasing your work and success to potential employers is key. You could write about it in your CV, or you could create an attractive, printed brochure that really grabs an employer’s attention.

By using a brochure, you’re not just telling the employer that you are the right person for the job, you are showing them. A brochure also demonstrates that you take pride in your work and that you are genuinely enthusiastic about the opportunity and the company you are hoping to work for.

It will also make you a more memorable candidate. Having a brochure arriving on the recruitment manager’s desk makes a much bigger impact than the numerous generic emails and CVs in their inbox.

Networking at every opportunity

You should be prepared to network at every opportunity and this is especially true when you are looking for a new role. You never know who you’ll meet, and which acquaintances may be able to help you along the way. This is where business cards come in handy.

Getting into the habit of carrying business cards will do wonders for your job search and career. You could meet a valuable new contact at any time – industry events, conferences, at a bar, on the train – and carrying business cards will ensure you never miss an opportunity.

Business cards also look great for your personal brand. This is the image that you build for yourself as a working professional and it should show employers who you are and what you have to offer. Having business cards suggests that you are proactive, have good communication skills and are passionate about your career.

If you don’t currently have business cards, there are plenty of websites where you can design and order some at a relatively small cost.

Bringing it all together

If you want to improve your chances of landing a fantastic new job, you may need to start thinking outside the box in order to get noticed. These are just a couple of examples of how you can stand out from the crowd and showcase yourself to potential employers.


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