What is SEO and How Does it Work?


SEO is a well-known word, but its definition doesn’t seem so clear at all. If you ask about it in company, you’ll probably get a few totally different answers. Although you don’t have to know all the details and become an SEO master yourself, it’s worth taking a few minutes to delve a bit further into the subject while implementing such a solution to your business.

What is SEO?

SEO is an acronym that stands for “search engine optimization”. It means that all its practices involve introducing certain in-site alterations and outer operations that contribute to higher search engine results. The word itself comprises a lot of complex activities that serve one purpose – getting you to the top of Google ranks.

How does SEO exactly work?

Google’s goal is to provide its users with all the answers they are looking for, offering services of the best quality. The most relevant answers and the most user-friendly websites are also ranked as the most valuable and get the highest positions in the search engine pages.

How does Google even do it? Well, Google has its robots which can crawl a multitude of websites and check what kind of information they provide. That’s why pages in the famous TOP 10 really seem to be the most accurate considering searched keywords or phrases. Robots verify the navigation, simplicity, and readability of the page, too

SEO is usually considered as a part of a company’s marketing strategy. If the product or service is high in the Google results, it becomes more probable to be viewed by a large number of potential customers. If you are able to learn how to do it right, you can try to accomplish most of the goals yourself. If not, you can choose a good SEO agency, e.g. fabrykamarketingu.com, and let it do all the work.

How can you benefit from SEO operations?

The benefits of implementing SEO operations to any kind of business are undeniable. The most important ones are:

  • Expanding the page visibility in search engines
  • Reaching more potential buyers
  • Gaining more targeted organic traffic
  • Analyzing the users’ needs and adjusting the general marketing strategy

SEO first steps – what can you do?

The phrase “content is king” didn’t come from nowhere. Adequate copywriting is one of the most essential parts of SEO activities you can implement on-site. Taking care of high-quality content, relevant to what your customers search for, and adjusted to chosen keywords can be extremely beneficial and help you grow.

If you want to dig deeper into your website, you can adapt its insides, too. First of all, take a look at meta titles and descriptions of individual subpages. Do they contain specific keywords or a call-to-action phrase? Does your site even have them at all? If not, it’s the first thing to focus on. Check the headings and internal links, too. And remember that every image on your page should have a name and an ALT title.

Off-page SEO optimization includes complex link building operations that can be done either by a qualified SEO agency or by your own employees if they are taught how it works.


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