6 Features to Look Out For in a Webinar Software


As the years go by, we can all attest to the fact that very few aspects of our lives are incomplete without a little bit of integration of technology. But to spare you the mumbo jumbo, webinars are resourceful in a wide range of aspects, including training and accessing information through seminars held online. Well, webinars can be hosted through the usual social media tools or via dedicated software. To host one on your website, you need a specific software program. The software you choose will impact the available functions and features, say, interaction, emojis, split video screens, clickable links, and so forth. Without getting into the advanced aspect of it, here are some features to look out for when choosing webinar software.

1. Ease of Use 

This is the first and most important rule in any webinar software. As described at https://marketerstack.com/best-webinar-software/ webinar software is essentially designed to provide video conferencing along with the convenience of marketing automation. In this case, videos can be recorded in real-time, shared, and tracked at will. Considering the nature of these factors, the program ought to be user-friendly, intuitive, and simple in terms of ease of use. It also has to be free of technical issues, and, if any, they should be easy to address. These features allow smooth interaction to ensure that the software deliverers on its intended purposes. It should be easy to use for both the admin user and the audience user.

2. Mobile Friendliness 

By now, you must know that anything that happens online will be accessed by most people using their phones. In this age and day, smartphones are easily accessible with better hardware and faster connections. They are also more portable.

While some people still have laptops and tablets, they will still prefer to use their phones because they allow on-the-go access. Google is aware of this concept, which is why priority is given to mobile-friendly page versions of each web page listed on their search engine. When picking your webinar software, make sure it’s something your attendees can easily access from their phones.

3. Resources and Tutorials 

The best software is the one that developers invest in making their users knowledgeable enough. A good webinar should make sure its users can easily learn how to interact with the features in there. They should provide the user with resources to help develop their skills on how to use the platform, along with further reading or resources related to the main topic. A webinar tool that allows these features, along with social media integration can be an added advantage.

4. Built-In Email Automation 

One thing you intend to do to make your webinar sessions a success is developing leads. The best way you are going to do this is by sending reminder emails to your contacts. When this number increases, it becomes hectic sending each email to each individual. A good software option should have an automated email sending feature. That way, the platform sends reminder emails to your contacts when webinars are due. Once the webinar is done, the platform sends “thank you” emails or “sorry you missed it” emails to your contacts. The sending of these emails depends on the actions your contacts take. All you need to do is to customize the timing style and content to fit your specific liking. If your webinar software can do all that without you needing separate email software then you have all that you need.

5. Live Support 

You need to make sure your choice of software is reliable. You need to make sure that you have someone ready to help you out in case of jams or technical issues. Does it have a little chat icon at the bottom corner? If it does, how long does it take before you can get a response? Regardless of how perfect your choice looks, there is always a possibility of a failure or something or a technical hitch. When this happens, you want to make sure you have someone to guide you through correcting the error. Therefore, choose a platform that offers 24/7 live support.

6. Analytics 

You can make any progress regardless of the marketing strategy you integrate unless you are aware of your current reality. How engaged is your current audience? How many registrants have you had? Out of them all, how many have attended? If your webinar is to be a success, you need to know how you can get more attendees. The only way you are going to do this is by making sure your webinar software offers analytics features.

Webinars are a great way to keep your audience engaged, informed, and happy. They make a great way to offer training and share your expertise in certain areas that your target prospects can find helpful. However, they are only as effective as the software you use. The above are just a few features you should check for when choosing webinar software.


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