A logo is an integral part of any brand. An image catches attention faster and is more memorable than regular text. It enables clients and potential customers to remember your business with ease. It also cultivates brand loyalty as customers can easily recognize your products and/or services.
Customers expect a legitimate business to have a logo along with uniform branding that is easily recognizable across all online and offline platforms. This means your logo will need to look good on your site, social media channels, flyers, business cards, and brochures. It should appeal to your target audience while at the same time letting them know what they can expect from you.
Even so, it helps to know a bit about designs, colours, and font options before you start the process of creating your own logo. Following is an overview of logo design best practices for different industries.
Fitness Logos
Bright, striking colours are ideal for many fitness companies. Red and blue are commonly-chosen options, as is gold. These colours grab attention and convey power and strength. On the other hand, green is an ideal option for companies offering “gentle”, natural workout options such as Pilates, yoga and tai chi. Multicoloured logos tend to work well for fitness companies targeting families and children.
Many fitness companies use all-caps for the business name. Like bright colours, all caps convey strength and vitality. All-capital letters also catch attention and have a modern, active feel. A causal script tends to work well for fitness companies that are meant to have a relaxed, casual, or family-friendly ambience.
A sleek logo design is a must for fitness companies wanting to convey modernity. An image of someone lifting weights is a common yet effective icon for gyms specializing in weight training and muscle buildings. A logo with an oriental feel works well for yoga, tai chi, and Pilates studios.
For those of you about to launch a fitness business, checkout these fitness logo design tips.
Healthcare
Blue is commonly associated with stability, tranquillity, knowledge and trust. Given this fact, it’s not surprising that it’s used by a wide range of healthcare companies. However, that doesn’t mean it’s automatically the best colour for your healthcare logo.
Green is great for companies specializing in natural medicines and treatments. Red is a common colour used by some of the best-known healthcare companies and agencies, including the Red Cross, Red Crescent, CVS Pharmacy, and Gilead Sciences; thus, it is commonly associated with healthcare and frequently used by a range of clinics, hospitals, and other medical facilities.
An icon with a warm, caring feel helps potential customers feel safe working with you. This is why many healthcare companies use a heart as part of their logo and branding. A sleek, modern logo shows modernity and is ideal for companies that use cutting-edge treatments to provide medical services. A plant-based logo works well for companies offering natural or organic medications/treatments.
Your font style and colour should match your logo. The letters should be clear, easy to read, and modern in style. All-caps works well for many companies, but sentence-case logos are also a good option for this industry. The use of all lower-case letters is great for companies that want to cultivate a relaxed atmosphere without compromising their authoritative image.
In the health niche? Click here for more Health Care logo and brand tips
Technology
People expect technology companies to showcase an image of strength, reliability, and modernity. To this end, logos for this industry should be sleek and modern in appearance. Many tech companies use a flat logo rather than a 3D one, and geometrical shapes are commonplace. Logos tend to be simple yet classy rather than ornate or decorative. Lines of various sizes are quite popular, especially for internet-based companies. Many tech companies, including Apple and Twitter, use images related to their name rather than their services.
The colours most commonly used for tech logos are blue, black, white, and red. These colours are not only attention-grabbing but also convey knowledge and authority. Tech company logos aren’t typically very colourful but many have successfully used various shades of the same colour for contrast. ByteDance, for instance, uses various shades of blue in its logo to ensure it attracts attention while retaining a simple, classy feel.
A clear, modern, and rugged font appeals to most target audiences. However, a luxurious or casual, cursive script may be in order, especially if your tech company is targeting women. The original Pinterest wordmark, for instance, was a perfect fit for a site that primarily appeals to a female audience.
Need some more inspiration for your tech logo, checkout these cool tech logos designs
Construction
A construction logo should convey strength and reliability. Your customers want to know they can trust you with their lives as you build or repair their houses, office buildings, bridges, roads, etc. Black is commonly used as it denotes stability and power. Blue has a strong yet peaceful, tranquil feel and is yet another popular colour choice. Red, yellow, and orange are also popular colour choice options.
At the same time, your image should accurately represent the nature of your construction company. If, for instance, your company offers eco-friendly construction, you could use green and a natural-looking logo. A construction company that offers cutting-edge services would do well with a sleek, modern logo. An icon that denotes strength and hard work is perfect for companies that take on large construction projects.
Clear, modern letters are ideal for this industry, as they denote strength and firmness. All-caps are in order if you want to emphasize your image as a strong company. Sentence-case letters are also suitable, especially with a bolded font.
Want to learn more about how to build a construction logo? Click here to discover more construction logo design tips
Food and Beverage
Red, orange, and yellow are the colours of choice for many food and beverage companies. These colours are warm yet attention-grabbing. What’s more, they tend to stimulate the appetite, making passers-by feel like getting a bite to eat. However, there really is no “wrong” or “right” colour for a restaurant, bar, café, or other, similar business.
The colour you select for your icon and business name would depend entirely on the type of foods/beverages you offer and your target audience. Black has a formal, high-end appeal, especially when the colour is used as the background for a white logo with white lettering for the establishment name.
Green is great for companies offering natural, healthy foods. Brown has an earthy, natural, yet casual appeal and can be perfect for a bakery. Pink and purple aren’t common colour options for most restaurants, but they work well for eateries serving ice cream, candy, and other treats.
The use of an emblem as part of a logo isn’t commonplace, but it can work well for eateries and bars with a traditional ambience. Starbucks, for instance, has successfully used such a logo for its establishments.
Are you about to launch a business in Food and Beverage industry? Here are some more tips that will help you create a logo for this industry.
Conclusion
The above tips can help you get off to a good start if you’re new to designing a logo for your business. However, you’ll want to consider your specific circumstances and the nature of your business when choosing colours, a font, and brand design for your new company.
Industry best practices can help you avoid making potentially devastating mistakes when selecting a logo, but they’re not meant to lock you into creating a logo that looks just like everyone else’s. Use your best judgement when reviewing logo options from an online logo creator in order to design a logo that accurately represents your unique business and what it has to offer.