A great job advert is useless if it isn’t being seen by the right people. You must be able to produce and promote an engaging job listing that will appeal to the right candidate and encourage them to apply to your position over another. There are a number of steps you can take to ensure your vacancy stands out and remains visible in an overcrowded job market.
Use the right title
A job title must remain as straightforward as possible whilst still standing out from the crowd. By creating a unique, dynamic title, you are more likely to lure high calibre applicants interested in learning more about the role as well as the company offering the position. However, you must also ensure it remains specific and legible. This avoids any confusion on the part of the reader and ensures candidates know exactly what the role involves at each stage of the recruitment process.
Advertise in the right places
By knowing exactly where to advertise your Job Advert, you can ensure you are reaching the appropriate target audience. Social media has become a popular choice for recruiters looking to advertise positions to a wider pool of candidates from a variety of demographics at little to no cost. By placing a job advert on an online job board such as the ones offered by Hiring People, you can ensure your job advert is available to prospective applicants 24 hours a day, 7 days a week. Online job boards may also be able to help you to promote your brand via your own personal company profile. Potential employees can visit the page to gain a better understanding of your company values, goals and history before making an informed decision on whether or not to proceed with your application.
Use keywords
Most job adverts are found by searching for a number of specific keywords. By predicting the search engine results of the job seeker, you can ensure your vacancy appears at the top of the pile. By incorporating keywords relating to the role into the title and body of your job advert, you can increase your chances of them being seen by the right people. For example, if a candidate is on the hunt for a full-time position that also offers flexible working practices, the words ‘full-time’ and ‘flexible’ should be emphasised as much as possible. The key to a great job advert is to envision what exactly the applicant wants to see and then incorporate that information into the listing.
Post in as many different places as possible
If your job adverts are struggling to yield as many prospective applicants as you had hoped, it may be worth posting on a variety of different channels. Posting your job advert at various times throughout the week may also increase your chances of appearing in front of the ideal candidate with candidates statistically more likely to view and apply for vacancies on a Monday.
To know exactly where to advertise your vacancy, it can help to get inside the mind of the job seeker.