When it comes to utilizing marketing within your business, there are a number of points to consider, such as the nature of your business and industry, and what your end goal is.
Marketing can be used for your business to help drive sales with customers, or you could be going down the business marketing route to help drive success together.
Whatever the reason, here are some tips to think about to help improve your marketing strategy for you and your business.
1. Focus On Social Media
The best place to start when it comes down to marketing is to work on your social media presence and style. If possible, you should try to use social media that’s tailored towards your target customer base. If your business is about retirement packages, you’re probably not likely to work on your TikTok account.
If you choose to use multiple social media accounts, then you should aim to have them all within the same content posting style. For example, use the same fonts and graphics to keep consistency. If something within your business changes, such as logos, then make sure they all are up to date, even on inactive accounts.
When it comes to using social media for marketing, the content you post is crucial. If possible, try to post fresh content, as well as regular content. If you’re able to innovate content regularly rather than posting the same information every day, then you’re more likely to reach new audiences and have further engagement.
2. Look At Competitors
If in doubt of what works within your industry, then consider learning from competitors to find out what they’re doing to attract customers. Perhaps they’ve found ways to reach new customers that you haven’t looked into, or maybe you can even learn from their mistakes.
Analyzing the data within your industry is a great way to get a feel for which direction you’re going, and where you need to go instead. A great tool you can use for your business to analyze this data is Google Analytics. This resource enables you to see which marketing campaigns and channels are bringing in the most traffic, and see what needs work.
With this specialized information, you’ll be able to use it to your advantage and improve your overall marketing.
3. Specialized Event Marketing
Throughout the year there will be a number of different holidays, events and national days to celebrate. This means that there is plenty of opportunity for marketing to your clients and customers.
For example, Mother’s Day is a big event of the year, and you’ll probably have an email inbox full of reminders, gift ideas and cards to buy. You can get ahead of the curb with your business and start your own email marketing campaign to send a Mother’s Day email to your customer base.
A specialized event email marketing campaign is a great way to help drive eCommerce sales. This is especially true for smaller businesses, as email campaigns are easier than ever to execute.
For your customer base, you should hopefully have them subscribed to your mailing list already. If not, an easy way to do this is to add the option to your website at the end of a transaction. You can also do this physically too in store, asking for customers to leave their email for exclusive offers and insights for the future.
Customers and people, in general, are much more likely to react to the current trends. Take Christmas as the classic example of marketing utilized effectively.
4. Become A Confident Expert
Whether your business is small, new or large, it’s important that your customers know you as someone who is an expert within the industry. Becoming an expert is one of the long-term marketing tactics for businesses.
If you’re not currently an expert, there are ways to do so. You could gain the experience over time, speed up the process by attending training and events, or speak to customers directly to find out how you can improve.
Expertise and experience will count for nothing if your business seems unconfident. Customers are much more likely to trust a brand that are confident about what they can deliver.
5. Get Testimonials And Reviews
One of the most effective ways in which you can market your business is to let your customers do it for you. What this means is, that using positive reviews and testimonials from your client base is more likely to resonate with new customers looking for a product or service within your industry.
If your business can boast positive reviews on your site and competitors cannot, then you’re more likely to get the business. There are multiple ways to place these reviews, they can be as advertisements, your website, email campaigns, or onto social media.